Kevin Gormal | 2015 Adidas MLS Retail Rebrand

2015 Adidas MLS Retail Rebrand / Major League Soccer

Creative Director
March 02, 2015

The start of every season begins with a multitude of preparations, my role included working directly with Adidas/MLS to rebrand each club’s retail outlets within their respective stadiums. With the Sport Graphics team, we visited 14 venues throughout the country, identified all brand opportunities, and lead creative intent per facility.

Working with a provided toolkit, we applied window graphics, trailer wraps, clothing identifiers, wall graphics, decals, permanent and non permanent applications to all 14 identified MLS stadiums.