Kevin Gormal | Visiting Nurses Association

Visiting Nurses Association / Self-Mailer

Creative Director / Designer
July 08, 2010

Visiting Nurses Association of Texas approached with the need to boost recruitment. The need for onsite nurses and home care officials had been in high demand in the Texas area and VNA needed a unique mailer to raise awareness. The decided to go with a dual slide-out piece that would tell the story on a more personal level. The project involved profiling current patients to tell their story by evoking a sense of connection and becoming a part of their lives.

A run of 5,000 were produced and the project returned a record number of applicants for VNA which launched a record year to celebrate the companies’ 25th Anniversary.